Meghan Markle is ready to launch a model new podcast with Lemonada Media in 2025, and a PR professional has warned that the Duchess’ present might be a ‘recipe for failure’ until she makes a ‘main’ change
Meghan Markle’s newest podcast enterprise may simply flop until she brings on an “professional” co-host, a celeb PR guru has cautioned. The Duchess of Sussex is teaming up with Lemonada Media after her and Prince Harry’s unique take care of Spotify for Archewell Productions wrapped up in mid-2023, following a single sequence of 12 episodes.
Below the contemporary deal, Lemonada will unfold the primary season of Markle’s ‘Archetypes’ throughout all audio platforms, and so they’re additionally set to supply a spanking new podcast series helmed by Meghan herself. Talking solely to the Categorical, Kayley Cornelius, a celeb PR whiz from Betfred, dished out some recommendation: “For Meghan Markle’s new podcast to see extra success than Archetypes, she and her crew are going to need to deliver one thing critically contemporary to the desk.”
She identified that ‘Archetypes’, which boasted visitors like pop diva Mariah Carey, speak present host Trevor Noah, and Bollywood star Deepika Padukone, did not fairly nail the advertising and marketing technique wanted to maintain listeners coming again each week, studies the Express US. Cornelius added: “The success of Meghan’s new podcast will depend upon quite a lot of components such because the advertising and marketing, visitors, and matters mentioned.”
The PR maven underscored the significance of a trailblazing method if the podcast hopes to catch fireplace. She remarked: “Merely rebranding the identical format beneath a distinct identify is probably going a recipe for failure. The podcast trade is booming, however whereas there’s numerous demand for this new type of media, the principle motive individuals tune in is as a result of they’re invested and really feel related to the host.”
“To make this new podcast profitable, Meghan might want to forge stronger connections together with her viewers or possibly herald an professional co-host to supply extra construction and persona to the present.”
Initially, Archetypes was described as a “podcast the place we examine, dissect, and subvert the labels that attempt to maintain ladies again”. Nevertheless, when Harry and Meghan’s take care of Spotify and Archewell Audio got here to an finish, their manufacturing firm introduced that the choice to half methods was mutual.
It wasn’t lengthy earlier than hints emerged that the streaming big was lower than thrilled with the Royal couple’s contributions.
Invoice Simmons, Spotify’s head honcho for podcast innovation and monetization, took a swipe on the duo on one other podcast, calling them “f****** grifters”.
On February 13, Lemonada Media introduced its newest enterprise with the Duchess of Sussex. They plan to unveil her latest challenge in 2025, although particulars in regards to the podcast’s title and material stay shrouded in thriller.
Meghan has shared her pleasure in regards to the upcoming podcast, stating: “I am proud to now have the ability to share that I’m becoming a member of the good crew at Lemonada to proceed my love of podcasting.”
She expressed her enthusiasm stating, “Having the ability to assist a female-founded firm with a roster of thought-provoking and extremely entertaining podcasts is a incredible method to kick off 2024.”
She continued: “Our plan to re-release Archetypes in order that extra individuals can now have entry to it, in addition to launching a dynamic new podcast are properly within the works. I am so keen to have the ability to share it quickly, and am overjoyed to be becoming a member of the Lemonada household.”